SOFTOSIST PVT. LTD.

Cookie Policy

softosist.com

Effective Date: March 13, 2018 | Last Updated: March 11, 2026

This Cookie Policy explains how Softosist Pvt. Ltd. ("Softosist", "we", "our", or "us") uses cookies and similar tracking technologies when you visit our website at softosist.com or use any of our software products and services (collectively, the "Services"). It also explains your choices regarding cookies.

By continuing to use our website, you consent to our use of cookies as described in this policy. If you do not agree, you may adjust your browser settings or discontinue using our Services.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, improve user experience, and provide information to website owners.

Cookies are stored locally on your device and can be read by the web server that placed them. They do not contain executable code and cannot carry viruses or install malware on your device.

In addition to cookies, we may also use similar technologies such as:

• Web beacons (also known as pixel tags or clear GIFs) — tiny transparent images embedded in web pages or emails to track visits or email opens.

• Local Storage — browser-based storage that persists data on your device across sessions.

• Session Storage — similar to local storage but cleared when the browser session ends.

• Fingerprinting — a technique that uses device characteristics to identify users without using cookies.

2. Types of Cookies We Use

We categorize the cookies we use into the following types:

2.1 Strictly Necessary Cookies

These cookies are essential for the basic functioning of our website. Without them, services you have requested — such as logging into an account or maintaining a shopping cart — cannot be provided. These cookies do not require your consent and cannot be disabled through our cookie settings.

• User authentication and session management.

• Security features and fraud prevention.

• Load balancing across servers.

• Storing your cookie consent preferences.

2.2 Performance & Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. The data helps us improve the performance and usability of our Services.

• Google Analytics — tracks page views, session duration, bounce rates, and traffic sources.

• Heatmap and session recording tools — identify where users click, scroll, and navigate.

• Error tracking — logs JavaScript errors and performance bottlenecks.

2.3 Functional Cookies

These cookies allow our website to remember choices you make and provide enhanced, personalized features. They may be set by us or by third-party providers whose services we have added to our pages.

• Remembering your language or region preferences.

• Storing your display or layout preferences.

• Remembering form data to save you time on repeat visits.

• Enabling live chat or support widget functionality.

2.4 Targeting & Marketing Cookies

These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with our permission.

• Google Ads / Google Tag Manager — tracks conversions from ad clicks.

• Facebook Pixel — tracks website visits from Facebook ads.

• Retargeting cookies — serve ads to users who have previously visited our site.

• Interest-based advertising networks.

3. Cookies We Use — Reference Table

Below is a list of the primary cookies used on softosist.com:

Cookie Name	Type	Purpose	Duration
_ga	Analytics	Google Analytics – tracks unique visitors	2 years
_gid	Analytics	Google Analytics – distinguishes users	24 hours
_gat	Analytics	Google Analytics – throttles request rate	1 minute
cookieconsent	Essential	Stores your cookie consent preference	1 year
PHPSESSID	Essential	Maintains your session on the website	Session
wp-settings-*	Functional	Stores WordPress user interface settings	1 year
wordpress_*	Essential	WordPress authentication cookies	Session

Note: The above list may not be exhaustive. Additional cookies may be set by third-party tools and services integrated into our website.

4. Third-Party Cookies

Some cookies on our website are placed by third-party services that appear on our pages. We do not control these third-party cookies and they are governed by the privacy and cookie policies of the respective third parties. The third parties we work with may include:

• Google LLC (Google Analytics, Google Ads, reCAPTCHA) — policies.google.com/privacy

• Meta Platforms Inc. (Facebook Pixel) — facebook.com/privacy/policy

• Hotjar Ltd. (Heatmaps & session recordings) — hotjar.com/legal/policies/privacy

• HubSpot Inc. (CRM & live chat) — legal.hubspot.com/privacy-policy

• Cloudflare Inc. (Security & performance) — cloudflare.com/privacypolicy

We recommend reviewing the privacy and cookie policies of these third parties for more information on how they handle data.

5. How Long Do Cookies Last?

Cookies can be either "session cookies" or "persistent cookies":

• Session Cookies: These are temporary cookies that expire when you close your browser. They are used to maintain your session while you are actively using our website.

• Persistent Cookies: These cookies remain on your device for a set period of time (as specified in the cookie) or until you manually delete them. They are used to remember your preferences across multiple visits.

The specific duration of each cookie we use is described in the reference table in Section 3.

6. Your Cookie Choices & Controls

You have several options to control or limit how cookies are used when you visit our website:

6.1 Cookie Consent Banner

When you first visit softosist.com, you will be presented with a cookie consent banner. You may accept all cookies, reject non-essential cookies, or customize your preferences by category. You can change your cookie preferences at any time by clicking the "Cookie Settings" link in our website footer.

6.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically:

• View what cookies are stored on your device.

• Delete all or specific cookies.

• Block cookies from specific websites.

• Block third-party cookies.

• Set your browser to notify you before a cookie is stored.

Here are links to cookie management instructions for popular browsers:

• Google Chrome: support.google.com/chrome/answer/95647

• Mozilla Firefox: support.mozilla.org/en-US/kb/cookies

• Microsoft Edge: support.microsoft.com/en-us/microsoft-edge

• Safari (Mac/iOS): support.apple.com/guide/safari

Please note that restricting cookies may impact the functionality of our website and some features may not work as intended.

6.3 Opt-Out of Analytics

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on available at: tools.google.com/dlpage/gaoptout

6.4 Opt-Out of Targeted Advertising

To opt out of interest-based advertising from participating companies, you may visit:

• Network Advertising Initiative (NAI): optout.networkadvertising.org

• Digital Advertising Alliance (DAA): optout.aboutads.info

• European Interactive Digital Advertising Alliance (EDAA): youronlinechoices.eu

7. Do Not Track (DNT)

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Currently, there is no universally accepted standard for responding to DNT signals, and our website does not currently respond to DNT browser signals. We will revisit this position as industry standards evolve.

8. Cookies and Children

Our website is not directed at children under the age of 18, and we do not knowingly use cookies to collect information from children. If you believe we have inadvertently collected such information, please contact us at privacy@softosist.com and we will take steps to delete it.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, our operations, or for other operational, legal, or regulatory reasons. We will post any changes on this page and update the "Last Updated" date at the top of this policy.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of our website after any changes constitutes your acceptance of the revised Cookie Policy.

10. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please contact us:

Softosist Pvt. Ltd.

Website: softosist.com

Email (Support): support@softosist.com