SEO Engineer

Role summary

We are looking for a results-driven SEO Engineer with 5 years of hands-on experience to join our team at Softosist. You will lead organic growth strategies for our SaaS products (AbhyasWala, Doctosist) and client websites, working closely with the content, development, and marketing teams to improve search visibility, drive qualified traffic, and deliver measurable business outcomes.

Responsibilities

• Plan and execute comprehensive on-page, off-page, and technical SEO strategies
• Conduct in-depth keyword research, competitive analysis, and content gap audits
• Perform technical SEO audits — crawlability, Core Web Vitals, schema markup, site architecture
• Collaborate with developers to implement SEO recommendations on Laravel and WordPress stacks
• Build and manage high-quality backlink profiles through outreach and digital PR
• Monitor, analyse, and report on organic performance using Google Analytics, GSC, and SEO tools
• Develop and maintain SEO strategies for multi-tenant SaaS products and client websites
• Guide content teams on SEO-optimised content briefs, title tags, and meta descriptions
• Stay current with Google algorithm updates and adapt strategies proactively
• Conduct local SEO campaigns for domestic Indian clients and international outreach (Canada, etc.)
• Use AI and prompt-based tools to scale content and SEO workflows efficiently

Required skills

• 5 years of professional experience in SEO — both technical and content-driven
• Deep expertise in Google Search Console, Google Analytics 4, and SEMrush / Ahrefs / Moz
• Strong understanding of Core Web Vitals, PageSpeed optimisation, and structured data (schema.org)
• Hands-on experience with WordPress SEO (Yoast, Rank Math) and basic HTML/CSS knowledge
• Proficiency in keyword research, search intent mapping, and content strategy
• Experience with link building, outreach campaigns, and domain authority improvement
• Familiarity with crawling tools — Screaming Frog, Sitebulb, or similar
• Basic understanding of server environments (Cloudflare, DNS, redirects, canonical tags)
• Knowledge of AI writing tools and prompt generation for scaling SEO content
• Ability to communicate SEO insights clearly to non-technical stakeholders

Good to have

• Experience with international / multilingual SEO (India + Canada markets preferred)
• Familiarity with email marketing tools and CASL/GDPR compliance basics
• Exposure to SaaS product growth — SEO for LMS, EdTech, or HealthTech platforms
• Knowledge of Google My Business and local SEO for B2B lead generation
• Basic experience with Python or Google Looker Studio for SEO reporting automation
• Understanding of YouTube SEO and video content optimisation

Education

B.E. / B.Tech / BCA / MCA / MBA in Marketing, Computer Science, or a related field — or equivalent practical experience with a strong portfolio of SEO results.